2024 marks a milestone year for the IAMCP as we celebrate 30 years of uniting Microsoft partners across the globe. We’re thrilled to invite you to our joint Event re:think & Illuminate 2024, hosted in the historical heart of Cologne at the iconic Guerzenich location in Germany.

🔹 Network & Partner: Join us for an exceptional networking experience. This is your opportunity to establish strategic connections with industry leaders and professionals from over 16 countries, all within the heritage-rich walls of Gürzenich Hall, where history and progress converge.

🔹 Learn & Grow: Immerse yourself in a world of knowledge with sessions and engage in dynamic roundtables, gain insights from Microsoft SMEs, and be inspired by international thought leaders.

🔹 Innovate & Exchange: Collaborate on the forefront of technological advancement. Share cutting-edge practices for business development and discuss ways to foster a more inclusive and diverse professional environment.

🔹 Experience Cologne: Discover the cultural treasures of Cologne during your stay. Whether you’re captivated by the city’s storied past or charmed by its lively present, Cologne offers a blend of experiences that cater to all tastes.

🔹 Family-Friendly: Illuminate 2024 is more than a conference; it’s an experience for the whole family. With programs running parallel for spouses, kids, and partners, we ensure a memorable time for your loved ones.

As we commemorate 30 years of IAMCP, Illuminate 2024 is set to be more than just an event; it’s a celebration of the enduring partnerships and continuous evolution that define our community.

 Don’t just be a part of the future—shape it! 

Reserve your place now and join a gathering that promises to light up the path to digital mastery. Be part of the IAMCP re:think24 & Illuminate 2024, where history is honored and the future is embraced.

Become a sponsor

Become a sponsor for the IAMCP re:think & EMEA Illuminate 2024 conference and elevate your status among elite Microsoft Partners.

IAMCP re:think & EMEA Illuminate 2024 is the pivotal gathering for Microsoft partners targeting the markets in Europe, the Middle East, and Africa. Sponsorship offers you the chance to:

  • Elevate your sales figures and enhance brand visibility.
  • Forge and deepen partnerships through in-person engagements, fostering collaboration that extends well beyond digital interactions.
  • Cultivate Microsoft partner ecosystem that bolsters your company’s growth.
  • Secure direct engagement with Microsoft’s executive teams to ensure your products and strategies are perfectly aligned.
  • Forge valuable connections with other Independent Software Vendors (ISVs), sharing insights and strategies for mutual benefit.

Planned Schedule

Day 1 - 10. September 2024


Welcome Reception

10. September 2024 | 11:00 am - 17:30 pm
10. September 2024 | 7:00 pm
We kick off Day 1 with the German conference re:think.
The specific topics and agenda will be announced, promising insightful discussions and innovative perspectives.

Starting at 7:00 pm (19:00), we warmly welcome our international guests. Join us for an evening of traditional Cologne hospitality featuring Kölsch, the city’s iconic beer, and ‚Halver Hahn‘, a classic local delicacy.

Day 2 - 11. September 2024

EMEA Illuminate

IAMCP Birthday Party & Networking Event

11. September 2024 | 9:00 am - 5:30 pm
11. September 2024 | 7:00 pm

IAMCP EMEA Iluminate 2024

The specific topics and agenda will be announced, 

IAMCP Birthday Party & Networking Event

Day 3 - 12. September 2024

EMEA Illuminate

12. September 2024 | 9:00 am - 12:30 pm
12. September 2024 | 12:30 pm - 2:00 pm

EMEA – SolutionAreas & BusinessCircles

Lunch & Wrap-up

Hotels / Accommodations

To provide the best possible rates for you, we are utilizing the Koelnmesse’s efficient booking system. This system allows for an easy and convenient hotel booking process, ensuring participants enjoy their stay with the best deals.

You are able to book up to five rooms through the online booking form. For those requiring more than five rooms, there is a “Group Booking” link on the page for your convenience.

The system showcases a variety of available accommodations from our partner hotels, with whom special rates have been negotiated under reserved allotments:

In walking distance

  • Maritim Hotel Köln   (starting at 178,00 €)
  • Hotel Lyskirchen  (starting at 155,00 €)
  • CityClass Hotel am Dom  (starting at 150,00 €)

10 – 15  Min. walking & train

  • Hotel Flandrischer Hof    (starting at 100,00 €)
  • Classic Hotel Harmonie   (starting at 109,00 €)
  • Koncept Hotel International   (starting at 109,00 €)
  • URBAN LOFT Cologne   (starting at 169,00 €)
  • Ruby Ella Hotel & Bar   (starting at 181,00 €)

These hotels are highly recommended. You can find these specific hotels by typing their names in the “Destination/Accommodation Name” search bar. The “Distance” sorting feature is also available to view the hotels based on their distance from Gürzenich.

Bookings are open now. You can instantly by clicking “Details & Book”. An automatic email confirmation will be sent following the booking.

Please note that credit card details are required for booking confirmation, but the actual payment will be in accordance with the hotel’s booking conditions. 

For any questions or assistance regarding the booking process, changes, or cancellations, please reach out to:

Sonja Lambertz Hotel/Travel Services Koelnmesse GmbH Phone: +49 (0)221 821-3792 Email: or

Cologne: A Destination Worth Visiting

The City of Cologne - Experience 2000 Years of History on the Rhine

Cologne, a Metropolis on the Rhine. Discover the cathedral city with its over 2000-year history, its impressive buildings, the World Heritage Site Cologne Cathedral, and fascinating museums. Stroll through the Old Town and immerse yourself in the Kölsch way of life!

Here are soneattractions you should not miss during your visit:

Cologne Cathedral: The cathedral is the landmark of Cologne. This Gothic church is among the largest cathedrals worldwide and impresses with its two large towers. We locals fondly refer to our cathedral as „dat Hätz“ (the heart) of the city and celebrate it in many Kölsch songs.

Old Town: The Cologne Old Town stretches along the Rhine and is characterized by a lively atmosphere. The narrow alleys with their historic, colorful houses invite you for a stroll. In the many breweries, you can enjoy Rhineland delicacies – and of course, a glass or two of Kölsch beer is a must. Cheers!

Hohenzollern Bridge: The Hohenzollern Bridge is a highlight for lovers. It’s adorned with thousands of love locks and offers a unique view over the city skyline.

Rhine River Promenade: The Rhine River Promenade is a beautiful place to walk along the Rhine or to take a boat tour.

Chocolate Museum: Here awaits a real chocolate paradise where you can learn everything about the production of this sweet temptation – and of course, taste it.

Wallraf-Richartz Museum: The „Wallraf,“ as we locals affectionately call it, houses an impressive collection of over 40,000 artworks from different eras, from Gothic to Modern. You can admire masterpieces by Rembrandt, van Gogh, and Monet.

Museum Ludwig: This world-famous museum exhibits modern artworks from the 20th century, including works by Picasso and Warhol.

Botanical Garden: The Botanical Garden is an oasis of tranquility in the city and a perfect place to admire rare plants or simply relax.

Cologne Zoo: A visit to the zoo, oh, oh, oh, oh… The Cologne Zoo is one of the oldest and most famous zoological parks in Germany, housing a wide variety of animals from around the world.

Rheinauhafen: The Rheinauhafen is a modern district on the Rhine River with restaurants, shops, and a marina. It is known for its architecturally spectacular Crane Houses that shape the skyline of Cologne.

Cable Car: Only flying is better. With the Cologne Cable Car, you can experience the cathedral city from above.

Note: We will be offering a range of activities for you and your companions. These can be booked separately through us, allowing you to select from a variety of attractions to enhance your experience.


Our Venue The Gürzenich

Welcome to Gürzenich Cologne, an iconic location that blends historical grandeur with modern elegance. Nestled in the heart of Cologne, this venue has been a beacon of cultural and social events since its origins in the 15th century.

As you step into Gürzenich, you are greeted by its stunning architecture that seamlessly marries Gothic elements with contemporary design. The intricate stonework, grand arches, and elegant interiors of the building are a testament to its rich history and the care taken in its restoration.

Each space within Gürzenich tells its own story. From the majestic ballroom with its soaring ceilings and opulent chandeliers to the more intimate, modern meeting rooms, this venue offers a diverse range of options for any event. Whether you are planning a grand gala, a corporate conference, or a private celebration, the Gürzenich Cologne adapts to your vision with grace and style.

Come and discover the magic of Gürzenich Cologne, where history meets modernity. 

The Gürzenich is centrally located in the inner city of Cologne, in close proximity to Cologne Cathedral and the main train station.

Gürzenich Köln
Martinstraße 29-37
50667 Cologne


English is the designated official language. All sessions, except for Country sessions, are conducted in English. On the first day, September 10th (re:think), the German event will take place where sessions will be held in German.

Sorry, but we do not disclose any information about our attendees. However, we are delighted to provide information about our sponsors and partners. Their list will be accessible here.

We are unable to issue an invoice without including VAT. As per EU regulations, we are required to apply German VAT because the service is provided in Germany. However, you can reclaim this VAT using our German VAT number that is provided on the invoice.

Have a question? 

Dive into our FAQ section where you’ll find quick solutions to frequently asked questions about the conference. This section is constantly refreshed with new and useful information as the event draws near.

If you don’t find the answer to your particular question here, please feel free to contact us!